Does The Power of Unconscious Thought Result in Creative Problem-Solving?

No doubt many of us have all experienced a situation where, after long hours of trying to solve a certain problem, we give up, and go get a break, only to come back and solve the problem within moments. This appears to be a somewhat commonplace situation. However, the science behind it is much more complex.

According to the authors of the study – Professor Adam Galinsky of the Kellogg School of Management, Chen-Bo Zhong from the University of Toronto and Ap Dijkstererhuis of Radboud University Nijmegen – unconscious thought results in creative problem-solving in a two step process.

But this is not as simple as having an “Aha!” moment and moving on. The trio note that while the distraction might be helpful in coming up with the solution, a period of steady thought must follow so as to understand the solution and how those solutions can be applied. Similarly, while such moments might be useful in dealing with particularly tricky problems, easier problems should be confronted the old fashion way.

The researchers conducted two experiments to test their idea. In the first experiment, 94 subjects participated in a Remote-Association Test (RAT), which tests for creativity. In this test, participants were presented with three words (a triad) and were asked to come up with a fourth word that is linked with all three words. For example, if presented with the words cheese, sky and ocean, the correct answer would be blue (blue cheese, blue sky, blue ocean).

Subjects were shown nine very difficult triads (but were instructed not to solve them yet) and were then divided into groups. For five minutes following the RAT, participants were either concentrating on the triads they had just seen (the conscious thought group) or engaging in a test completely unrelated to the RAT (the unconscious thought group).

Following the five-minute interval, all of the subjects participated in a lexical decision test. During this test, subjects were shown sequences of letters and had to indicate as quickly as possible if the sequences were English words or not. The sequences presented included answers to the RAT triads, random words and non-words. Finally, subjects were again shown the RAT items and had to write down their answers.

The second experiment involved 36 subjects and had a similar set up to the previous experiment, although the RAT triads presented were much easier to solve compared to those in the first experiment.

The results pointed to members of the unconscious thought group in the lexical decision test as having much faster responses to the letter sequences. The RAT problems however saw both groups poll equally well.

“Conscious thought is better at making linear, analytic decisions, but unconscious thought is especially effective at solving complex problems,” said Galinsky and his co-authors. “Unconscious activation may provide inspirational sparks underlying the ‘Aha!’ moment that eventually leads to important discoveries.”

For many of us, sleep is a precious gift, akin to coffee, that was gifted to us early on in our evolution. But scientists have long been completely baffled as to just why we sleep, and just what constitutes sleep anyway. A new study attempts to address just why we sleep.

“We don’t understand the purpose of sleep, but it must be important because all animals do it,” Chiara Cirelli and Giulio Tononi, the study authors say, who describes the search for sleep as like the search for the mythological phoenix.

Some scientists believe that sleep is not important by itself in mammals and birds, and is just a way to impose a quiet and immobile state. Cirelli and Tononi reject this opinion, pointing to the fact that, so far, there has been no evidence of any animal not sleeping.

Even the dolphin, which is often used as an example of an animal that does not sleep because it keeps moving, has developed its own method of sleeping. The dolphin shuts down one half of its brain, swimming with one eye closed, and exhibiting the slow waves characteristic of deep sleep.

“The very fact that dolphins have developed the remarkable specialization . . ., rather than merely getting rid of sleep altogether, should count as evidence that sleep must serve some essential function and cannot be eliminated,” Cirelli says.

Cirelli also points to sleep deprivation, and the after-effect of having gone a long time without sleep, as examples of the necessity of it. Sleep deprivation has been shown to kill animals like rats, flies and cockroaches, as well as humans who suffer from genetic insomnia. And when a human rebounds from lack of sleep, they sleep for a long time to recuperate.

Their hypothesis suggests that sleep acts as a way for the brain to regroup after a hard day. Sleep theoretically gives the synapses – which have been escalating in strength during the day – a chance to slow down again, and return to a base level. Given that the brain uses 80% of its energy in order to keep the synaptic activity happening, there is an obvious need for the brain to rest.

They also suggest that sleep allows for the consolidation of new memories, and the trashing of older, random and unimportant memories from the day passed. This theoretically allows for more learning the following day. “While there may still be no consensus on why animals need to sleep, it would seem that searching for a core function of sleep, particularly at the cellular level, is still a worthwhile exercise,” Cirelli concludes.