Toshiba put HD-DVD out of its misery today. Reuters confirmed this afternoon that it will cease manufacturing HD-DVD equipment, following earlier reports from Japan’s NHK public broadcasting network. This leaves Blu-Ray as the presumptive victor in the irrelevant optical disk format war. It now must face up to the real competition: the continuing success of DVD and the growing popularity of downloads, both on the internet and on-demand cable TV. The end comes only a day after Wal-Mart announced it would no longer carry HD-DVD stuff. This will go a long way to confirming the view, long-held by cynics, that the mega-retailer always held the executioner’s axe to begin with, and was merely waiting until it was clear which format’s camp had the most densely-stuffed brown envelopes to throw at Hollywood.

Keep in mind there is 30 times the HD DVD players in the market then Blue Ray  More news from the format war today, and it isn’t good for the red camp. Daily Variety has confirmed that Universal’s agreement to stick with HD DVD has ended and has not been renewed. Additionally, Paramount has an escape clause in its contract that can be exercised following Warner’s departure from the (now dwindling) HD DVD ranks. The article highlights various ongoing commitments both companies have to the format, but we’ve heard these kind of promises before from studios. It’s feeling like a party where everyone leaves at once; nobody wants to be the first out the door, but everyone’s looking in that direction.