I believe strongly in associations. Things from our past giving us a chemical reaction to new things that remind of it. This can happen on small and big levels. For example, they say we are not born disliking any food. That means steaks vs broccoli all have the same fighting chance to be our favorite from birth. Obviously marketing has a lot of influence (less and less actually with TV commercials phasing out.) But more than marketing is emotional experience. Being forced to eat something never makes you like it more, and being rewarded something never makes you think it’s bad. These type of associations and experiences have molded what foods we tend like best and worse as adults. If you had food poisoning with salmon it’s likely you won’t like salmon again or fish all together. This is because when you think of salmon, you think and feel how you felt when you got sick. Luckily strong minds and strong will can overwrite these programs and have us enjoy stuff we thought as a child or teenager was gross even if we had a bad experience with it. This is very important to understand because on the bigger level […]