Does The Power of Unconscious Thought Result in Creative Problem-Solving? No doubt many of us have all experienced a situation where, after long hours of trying to solve a certain problem, we give up, and go get a break, only to come back and solve the problem within moments. This appears to be a somewhat commonplace situation. However, the science behind it is much more complex. According to the authors of the study – Professor Adam Galinsky of the Kellogg School of Management, Chen-Bo Zhong from the University of Toronto and Ap Dijkstererhuis of Radboud University Nijmegen – unconscious thought results in creative problem-solving in a two step process. But this is not as simple as having an “Aha!” moment and moving on. The trio note that while the distraction might be helpful in coming up with the solution, a period of steady thought must follow so as to understand the solution and how those solutions can be applied. Similarly, while such moments might be useful in dealing with particularly tricky problems, easier problems should be confronted the old fashion way. The researchers conducted two experiments to test their idea. In the first experiment, 94 subjects participated in a Remote-Association […]